AJBell Creative
AJBell Creative
As a graphic designer for Preferred Hotels & Resorts, I’m responsible for creating digital and print pieces for luxury hotels and travel destinations around the world and the I Prefer Hotel Rewards loyalty program. Some pieces were created in collaboration with and under the direction of the senior graphic designer, creative team, and loyalty program team.
Working within brand guidelines, I was responsible for layout and sourcing images for email templates. Assets are exported from the template and the email is built following this template for final deployment.
I designed a poster displayed at the company’s booth at a tradeshow to attract prospective I Prefer members and promote the contest.
Working with the senior designer, I designed an ad for I Prefer Hotel Rewards that was displayed in elevators of the Windsor Court Hotel. This ad was targeted towards current hotel guests to entice them to join PHR’s loyalty program and earn points for their stay.
Working from the email designed by the senior designer and the established template, I created 50+ B2C web banners and social media ads for the hotels weekly for each marketing campaign in order to increase loyalty member engagement and/or attract new members.
I designed the 2021 conference logo hosted by Preferred Hotels & Resorts and attended by hoteliers around the world. The conference name, theme, and creative direction was provided. The logo represents having an advantage, a high vantage point, freedom, and forward movement going into 2021 for the travel and hospitality industry. Bright, warm colors symbolize hope and energy paired with dark violet symbolizing luxury and elegance. Once the logo, color palette, and fonts were established, I created design elements to be used on all conference marketing collateral throughout the year such as emails, web banners, and the brochure.
Just-for-fun in-office poster illustrating a new 2020 marketing team acronym incorporating Preferred Hotels & Resorts’ pineapple logo.